Apple has transferred responsibility for Siri, its voice assistant, from content chief Eddy Cue to operating systems chief Craig Federighi, a sign that the company is looking to embed the voice assistant more deeply into its core systems amid rising competition from Alphabet Inc’s Google and Amazon.

“Craig Federighi is Apple’s senior vice president of Software Engineering, reporting to CEO Tim Cook. Craig oversees the development of iOS, macOS, and Siri.”

Federighi is already responsible for MacOS and iOS, and the addition of Siri in this list points to an important improvement – Siri is increasingly integrated into operating systems and doing more than setting up alarms and getting curious facts.

Amazon and Google have both released voice-activated speakers to showcase their assistants. Amazon has even started selling Echo devices, which feature Alexa, in some of its 470 Whole Foods retail stores.

This holiday season, Apple’s will jump into the fray and compete against those speakers with its forthcoming HomePod, which will feature Siri. Source: Reuters

https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/09/Craig-Federighi-Apple-VP-OS-X-Software.jpg?fit=1200%2C658https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/09/Craig-Federighi-Apple-VP-OS-X-Software.jpg?fit=210%2C115John GreenAPPLETECH NEWSApple,siri,voice assistantApple has transferred responsibility for Siri, its voice assistant, from content chief Eddy Cue to operating systems chief Craig Federighi, a sign that the company is looking to embed the voice assistant more deeply into its core systems amid rising competition from Alphabet Inc's Google and Amazon. 'Craig Federighi is Apple’s...