Samsung expects to sell more than 11 million units of the newly-released Galaxy Note 8, said Samsung’s mobile chief DJ Koh in an interview with The Investor.

Koh recalled that one of the most successful smartphone from the Note series was the Note 5 from which the company sold 11 million devices. With Note 8, the company wants to outperform this result.

“The shipments could be adjusted because we still want to sell more Galaxy S8 phones. ” he said. We recall that the Samsung Galaxy S8’s target is 48 million units sold. Currently, the Galaxy S8 sales figures show 15% more units than the Galaxy S7 in the same period.

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Below are the key Q&As with Koh on the Note 8 launch and Samsung’s mobile strategy overall.

Q: Why did you mention about the Note 7 during the unpack event?

A: The Note 8 is the successor of the recalled Note 7. I didn’t want to cover up what we did wrong. We made all-out efforts to find the cause and fix it. I checked the whole process of testing 200,000 phones and 30,000 batteries every day for 100 days. We found faulty batteries as the cause of explosion. We also launched the Note Fan Edition. It was not about money, but about proving the recall decision was due to batteries, not other defects.

Q: What is your response to critics who say that Note 8 lacks “wow” features?

A: Customer demands are diverse. Some always want new features, while others want a phone that can be used for two to three years. We are not sticking to innovation itself. We will seek innovation that can be truly embraced by customers. The Note 8 has also been upgraded based on customer surveys.

Q: The Note 8 comes with a smaller battery compared to the Note 7. Do you plan to stop increasing the battery capacity due to safety issues?

A: There are some reasons why we can reduce the battery capacity. One of them is the 10-nanometer processor that has enhanced the phone’s power efficiency by 30 percent. Users are also allowed to adjust their battery use based on their smartphone use patterns, which increases battery efficiency overall. Now I can guarantee battery safety. The phone will maintain more than 95 percent of battery capacity even after two years of use.

Q: What is your sales target?

A: The Note 5 sold 11 million units. I think the Note 8 would sell more than that. But the shipments could be adjusted because we still want to sell more Galaxy S8 phones. (Samsung aims for 48 million unit sales of the S8. Koh hinted the phone has thus far sold about 15 percent more than its predecessor S7.)

Q: What’s your strategy for the Chinese market?

A: We replaced the Chinese business chief early this year. It was a big decision for us. After that, we have streamlined the contribution structure, hiring more local retailers. China is a crucial market but we will not hurry. We are making sincere efforts to regain trust from customers there.

Q: When is the Chinese launch of Bixby?

A: We have completed almost 90 percent of the Chinese version. It will connect more devices like TVs beyond phones. Source: The Investor

https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/08/Note8-Event.jpg?fit=705%2C433https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/08/Note8-Event.jpg?fit=210%2C129Linda MorrisSAMSUNGTECH NEWSAndroid,Galaxy Note,Galaxy Note 5,Galaxy Note 8,Samsung,smartphoneSamsung expects to sell more than 11 million units of the newly-released Galaxy Note 8, said Samsung’s mobile chief DJ Koh in an interview with The Investor. Koh recalled that one of the most successful smartphone from the Note series was the Note 5 from which the company sold 11...