Apple has hired two long-time executives from Sony Pictures Television to step up its efforts to market original TV content where Hollywood studios and streaming services dominate.

Jamie Erlicht and Zack Van Amburg, who are responsible for titles such as Breaking Bad, Better Call Saul and The Crown, will join Apple to guide all aspects of video content, Apple said.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”

“Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”

Apple did not comment on what their strategy would be, nor what the distribution plans were, how much it would spend and where the video content in question would be offered.

This year, the company debuted its first reality show called “The Planet of Applications”. It is available exclusively on Apple Music and iTunes. Source: Apple Newsroom

https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/06/apple-tv-siri.jpg?fit=1000%2C638https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/06/apple-tv-siri.jpg?fit=190%2C150Linda MorrisAPPLESONYTECH NEWSApple,Apple TV,entertainment,SonyApple has hired two long-time executives from Sony Pictures Television to step up its efforts to market original TV content where Hollywood studios and streaming services dominate. Jamie Erlicht and Zack Van Amburg, who are responsible for titles such as Breaking Bad, Better Call Saul and The Crown, will join...