In 2015, Amazon launched a program called ‘Underground Actually Free’, which gives users free access to paid Android apps. The idea was to stimulate developers so them applications and games to become more popular. Well, it was a great idea but unfortunately the support of the Underground will end soon, the company confirm in a blog post.

“Amazon Underground is a one-of-a-kind experience where apps, games, and in-app items are 100% free for customers, and Amazon pays developers based on the amount of time your Amazon Underground app is used. With Amazon Underground, you can turn all of your Android users into revenue-generating customers.

Get paid starting from the very first minute your Amazon Underground app is used while your app is part of Amazon Underground. With Amazon Underground, you can focus less on how to monetize your apps and focus more on creating great user experiences. Most Android apps are Amazon Underground-eligible.” – Amazon Underground explained.

For now, you can still use it as long as you download the Underground app on your Android device, and if you have a Fire Table, it’s preinstalled on it. However, this will only apply until the end of summer, given that the app has already been removed from Google Play and have to be downloaded from its official site. The company will stop accepting developer requests to join the program after May 31.

Amazon does not state the exact reason for its decision, but said “In addition to expanding the reach of Appstore, we created new monetization opportunities for developers.”. One of these options is the more significant role of the Amazon Coins, which consumers will be able to buy at a discount and then pay for games and apps on Amazon Appstore.

“Developers can now earn revenue outside their game by converting game characters and imagery into branded t-shirts via Merch by Amazon. And with Amazon Coins, Appstore customers can save on every game in the Amazon Appstore. Customers can buy Amazon Coins at a discount, while developers continue to get their full 70 percent revenue share.” Amazon stated in a blog post.

https://i0.wp.com/gizbrain.com/wp-content/uploads/2017/05/Amazon-Underground.jpg?fit=1200%2C580https://i0.wp.com/gizbrain.com/wp-content/uploads/2017/05/Amazon-Underground.jpg?fit=190%2C150Linda MorrisAMAZONTECH NEWSAmazon,app,App Store,applicationIn 2015, Amazon launched a program called 'Underground Actually Free', which gives users free access to paid Android apps. The idea was to stimulate developers so them applications and games to become more popular. Well, it was a great idea but unfortunately the support of the Underground will end soon,...