Lenovo’s mobile strategy is to offering products under three different names: Moto, Lenovo and ZUK Mobile. At least, so far, because as part of the internal reorganization, the third and youngest brand will be utterly out of use.

ZUK Mobile started its short life less than two years ago – at this period of time we saw a total of five devices with it. The last model was last year’s ZUK Edge. Interestingly, the phones performed relatively well, especially in its main market China, so this decision does not seem to be for financial reasons.

The news came from Chinese social network Weibo where Lenovo confirmed that the third version of the ZUK Mobile flagship with the name Z3 will not be released. One thing that will be kept is the modified Android interface called ZUI that will be used by some MOTO phones.

While ZUK’s software may appear on future Chinese Moto devices, it’s currently unlikely that the European and U.S. variants of the devices will get a taste of the ZUI launcher, industry watchers believe.

According to recent reports, ZUK’s co-founder Chen Xudong will return to Lenovo’s PC business unit, while Lenovo’s current Senior VP and Co-President of Mobile Business, Qiao Jian will be appointed as the head of Lenovo Mobile China following the closure of ZUK.

https://i0.wp.com/gizbrain.com/wp-content/uploads/2017/04/lenovo-zuk.jpg?fit=1200%2C731https://i0.wp.com/gizbrain.com/wp-content/uploads/2017/04/lenovo-zuk.jpg?fit=190%2C150Michael K.LENOVOTECH NEWSlenovo,Moto,smartphoneLenovo's mobile strategy is to offering products under three different names: Moto, Lenovo and ZUK Mobile. At least, so far, because as part of the internal reorganization, the third and youngest brand will be utterly out of use. ZUK Mobile started its short life less than two years ago - at...