Huawei surpassed Oppo and took the first place on the Chinese market
Huawei again took the first place in the largest smartphone market – China. The company sales reached 21 million units in the first three months of this year. This result gives Huawei’s market share of 18%. Second is Oppo, which has sold 20 million devices. Oppo, however, reported a 55% increase in sales on an annual basis.
In top three is also Vivo with 17 million units sold and 15% market share. The top three companies on the list occupy more than 50% of the market, which is another sign of consolidation in the Chinese market.
A little known fact is that Oppo, Vivo and OnePlus are owned by the same company – BBK Electronics. If we unite the sales of the three companies, BBK becomes China’s largest smartphone maker. The reason for looking at the results separately is that all three companies are independent and not direct BBK divisions.
On the fourth place is Apple, and fifth is taken by Xiaomi, which has delivered 9 million devices. A total of 114 million sold smartphones in the first quarter of this year, Canalys wrote.
“China’s smartphone market continues to grow, with shipments increasing by over 9% year on year this quarter,” said Canalys Research Analyst Lucio Chen. “But there is a clear indication that the market is consolidating. The top three vendors are pulling away at the head of the market, accounting for more than 50% of shipments for the first time this quarter.
In the corresponding quarter a year ago, Huawei led with Vivo second and Oppo fourth, together accounting for 42% of the market. Xiaomi took third place but has since fallen to fifth behind Apple, shipping just over 9 million units in Q1 2017.”
Xiaomi faces increasing pressure from Huawei’s online efforts with Honor, as well as Oppo and Vivo, whose marketing activities have been taking attention away from Xiaomi. “To grow this year, Xiaomi will need to quickly switch from being a value-for-money vendor to become an aspirational brand,” said Canalys Research Analyst Mo Jia.
“Xiaomi’s desire to move up the value chain in China will be an uphill struggle, considering Oppo and Vivo’s lead and Huawei’s plans to increase investment in its offline channel in 2017.”
Canalys estimates 114 million smartphones shipped in China in the quarter ending 31 March 2017. Source: Canalys.http://gizbrain.com/2017/04/26/huawei-surpassed-oppo-took-first-place-china/https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/04/huawei-richard-yu.jpg?fit=1000%2C606https://i1.wp.com/gizbrain.com/wp-content/uploads/2017/04/huawei-richard-yu.jpg?resize=190%2C150APPLEHUAWEIOPPOTECH NEWSVIVOXIAOMIApple,BBK Electronics,huawei,Oppo,smartphone,vivo,xiaomiHuawei again took the first place in the largest smartphone market - China. The company sales reached 21 million units in the first three months of this year. This result gives Huawei's market share of 18%. Second is Oppo, which has sold 20 million devices. Oppo, however, reported a 55%...John GreenJohn GreenJohngreen@gizbrain.comContributorJohn Green is a writer at GizBrain.GizBrain - Your Tech Brain