If you often see the brand Samsung in your everyday life, then there’s a reason about that – the advertising budget of the South Korean giant has a foreign debt of a small country. In 2016, the company spent $10.2 billion on advertising, which is an increase by as much as 24% over the previous year.

The other big competitor from the country, LG, gave for advertising $3.6 billion, an increase of 15% compared to 2015. According to experts, one possible explanation for the surge in spending on advertising is the desire of Samsung to maintain high interest in its smartphones although the situation around the Galaxy Note 7 last fall.

In turn, LG spends the most on advertising of domestic appliances. For example, one of the most expensive advertisements of LG last year was the new series OLED TV broadcast during the Superbowl.

On the other side is Apple, which last year did not announce its publicly advertising budgets. The latest figures were $1.8 billion, but it was a year ago. Expectations are that both Korean companies will continue with aggressive marketing this year.

https://i2.wp.com/gizbrain.com/wp-content/uploads/2017/04/Samsung-Galaxy-S8-ad.jpg?fit=1280%2C720https://i2.wp.com/gizbrain.com/wp-content/uploads/2017/04/Samsung-Galaxy-S8-ad.jpg?fit=190%2C150Linda MorrisSAMSUNGTECH NEWSad,ads,computer,PC,Samsung,smartphoneIf you often see the brand Samsung in your everyday life, then there's a reason about that - the advertising budget of the South Korean giant has a foreign debt of a small country. In 2016, the company spent $10.2 billion on advertising, which is an increase by as much as...