Apple’s iPad Pro sales surpassed Microsoft Surface Pro
Apple has sold 2 million units of its iPad Pro, which surpassed sales of Surface Pro of Microsoft, which has sold 1.6 million units in Q4 2015, according to estimates from IDC. The research group announced that iPad Pro is the big winner of declining tablet market ( -13.7% year over year).
But sales of iPad Pro are not strike against Microsoft, which increased sales of Surface Pro with 29%. These indicators at Apple’s iPad Pro and Microsoft Surface Pro show confidence in the larger hybrid tablets, with potential for growth.
From IDC reported that the Surface Pro is sold far better than the cheaper Surface models, which indicates that larger tablets with keyboards finally able to replace some of the laptops.
“This quarter was unique as we had new detachables in the market from all three of the major platform players,” said Jitesh Ubrani, Senior Research Analyst with IDC’s Worldwide Quarterly Mobile Device Trackers. “Despite lukewarm reviews, the iPad Pro was the clear winner this season as it was the top selling detachable, surpassing notable entries from Microsoft and other PC vendors. It’s also important to note that the transition towards detachable tablets has presented positive opportunities for both Apple and Microsoft. However, Google’s recent foray into this space has been rather lackluster as the Android platform will require a lot more refinement to achieve any measurable success.”
“One of the biggest reasons why detachables are growing so fast is because end users are seeing those devices as PC replacements,” said Jean Philippe Bouchard, Research Director, Tablets at IDC. “We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3. With these results, it’s clear that price is not the most important feature considered when acquiring a detachable – performance is.”http://gizbrain.com/2016/02/02/apples-ipad-pro-sales-surpassed-microsoft-surface-pro/https://i1.wp.com/gizbrain.com/wp-content/uploads/2015/11/apple-ipad-pro.jpg?fit=800%2C474https://i1.wp.com/gizbrain.com/wp-content/uploads/2015/11/apple-ipad-pro.jpg?fit=190%2C150APPLEMICROSOFTSAMSUNGTECH NEWSApple,iPad,iPad Pro,Microsoft,Microsoft Surface Pro,tabletApple has sold 2 million units of its iPad Pro, which surpassed sales of Surface Pro of Microsoft, which has sold 1.6 million units in Q4 2015, according to estimates from IDC. The research group announced that iPad Pro is the big winner of declining tablet market ( -13.7%...John GreenJohn GreenJohngreen@gizbrain.comContributorJohn Green is a writer at GizBrain.GizBrain - Your Tech Brain