It seems Apple has deliberately not taken part in Black Friday this year
For years, Apple joins retailers like Amazon, Best Buy and Walmart for the celebration of Black Friday with rare cuts its flagship products. But it seems this year Apple had abandoned it this idea. Of course yesterday we could find Apple products on sale at Best Buy, for example, is offering $100 less than the standard price, but the company Apple is not involved with their store.
It is not clear why Apple has decided to abandon this type of transaction, but this may have to do with the overall decline in sales during Black Friday. As noted by The New York Times, retail sales decreased from 2012, while sales of Cyber Monday are not compensating the downward movement. Perhaps Apple will include cyber Monday, which is much larger online shopping day compare to Black Friday.