DJI buys share of Hasselblad
The manufacturer of Drones DJI announced that it already holds shares in Hasselblad, the most popular manufacturer of medium format cameras. The package is not large, but sufficient to enable DJI to have a representative on the board of directors of Hasselblad.
We still don’t know what are the plans of the two companies. Most of Hasselblad products are too heavy to be carried by the drone, but we should not forget that the DJI produce more products for the film industry. Hasselblad cameras do not even shoot video, but it is possible the two companies to work on an entirely new line of products bringing together the classical values of Hasselblad and innovative technologies of DJI. Meanwhile DJI will continue to be based in Shenzhen, China, and Hasselblad – in Sweden.