Sony-Smartphone-Attachable-Lens

Division of Sony, which deals with the production of camera sensors is separated from the main company. Sony’s sensors are one of the most used in phones from major brands, including Apple iPhone. The company announced today that it will separate camera unit into a new company that will be named Sony Semiconductor Solutions.

Sony Semiconductor Solutions work will start in April and will be led by Terushi Shimizu, who is now the second man in the hierarchy responsible for the segment of devices. The two other divisions in this segment – Sony Energy Devices and Sony Storage Media & Devices, will continue to operate as separate companies, announced by the company.

Sony, whose business with video games, movies and music now works separately from the parent company, this month separate and its iconic brand Walkman in a private company, which includes businesses with headphones, equipment for home theater and Blu-ray players. The current subdivision will be removed from Sony Corporation and will be assigned to the Sony Group.

In the semiconductor business, where image sensors are a primary area of focus, Sony will establish Sony Semiconductor Solutions Corporation (“Sony Semiconductor Solutions”) to further reinforce this business, and concentrate on sustained growth. R&D, business control, sales and other operations related to the semiconductor business, which are currently overseen by business groups and R&D units within Sony Corporation, will be transferred to Sony Semiconductor Solutions. The new company will aim to commence operations on April 1, 2016. As part of its mid-term corporate strategy announced in February 2015, Sony outlined its intention to sequentially split out the business units currently within Sony Corporation and operate them alongside existing Sony Group companies. The aim of these measures is to ensure clearly attributable accountability and responsibility from the perspective of shareholders, management policies with an emphasis on sustainable profit generation, and the acceleration of decision-making processes and reinforcement of business competitiveness. The decision to establish Sony Semiconductor Solutions forms part of this strategy. – From the official company statement.

https://i1.wp.com/gizbrain.com/wp-content/uploads/2015/10/Sony-Smartphone-Attachable-Lens.jpg?fit=760%2C507https://i1.wp.com/gizbrain.com/wp-content/uploads/2015/10/Sony-Smartphone-Attachable-Lens.jpg?fit=190%2C150John GreenSONYTECH NEWSSonyDivision of Sony, which deals with the production of camera sensors is separated from the main company. Sony's sensors are one of the most used in phones from major brands, including Apple iPhone. The company announced today that it will separate camera unit into a new company that will...