Sales of Apple Watch not go as expected
Sales of Apple Watch was below expectations, according to market analysis.
Since the release of the smart watch on April 24 so far are sold only 3 million devices. The forecasts are not optimistic. Consumer interest in Apple’s watch decreases, according to Google Trends. Moreover, Apple Watch retreat significantly requests for the iPhone and even less popular iPad. Apple’s mistake in improper positioning of the device, analysts said. The company decided that Apple Watch can be ornament and made the watch with gold case and leather straps whose prices reached an impressive 17,000 dollars. Apple Watch, however, is primarily a technological product, and therefore is doomed to devaluation in the process of use, unlike jewels, which retain their value over time.
The watch positioning as a fitness product also did not bring the results for Apple. Alternatives from Fitbit, Jawbone and Xiaomi are simpler to use, have a much clearer purpose and also work not only with the iPhone, but with all smartphones based on Android. These qualities make them more attractive to consumers. It is expected in early 2016 Apple to launch the second generation of his watch or possibly updated version.