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GoPro acquired French company Kolor, which deals with the development of software for virtual reality. The focus of the company is to create a 360-degree panoramic photos and videos or “spherical content”. The team of Kolor is now part of GoPro, but employees of the French company will maintain offices and internal structure.

The acquisition is a logical move for GoPro, especially given the fact that many owners of extreme camera already use the products of Kolor to create pictures and videos. “We see an incredible opportunity GoPro to be at the forefront of the industry for virtual reality” said Nick Woodman who is CEO of the company. As motivation for the acquisition of Kolor he pointed to the difficulty of filming absorbing 360-degree videos. In his words, the majority of content for virtual reality, which is generated at the moment is the work of professionals and advanced enthusiasts rather, because of the complexity of the process and the need for specific equipment. Woodman is adamant that GoPro will facilitate this process significantly, though not explain exactly how.

Along with the news of the purchase, GoPro has released a brief 360-degree 4K video that shows the capabilities of Kolor.

https://i0.wp.com/gizbrain.com/wp-content/uploads/2015/05/gizbrain-gopro-kolor.jpg?fit=1000%2C526https://i0.wp.com/gizbrain.com/wp-content/uploads/2015/05/gizbrain-gopro-kolor.jpg?fit=150%2C150John GreenGOPROTECH NEWSaction camera,camera,GoPro,virtual realityGoPro acquired French company Kolor, which deals with the development of software for virtual reality. The focus of the company is to create a 360-degree panoramic photos and videos or 'spherical content'. The team of Kolor is now part of GoPro, but employees of the French company will maintain...