What is the true reason for the shortage of Apple Watch?
On the April 10 Apple has officially started taking pre-orders for its smart watch Apple watch, and just for 6 hours all the available watches was sold out. According to unofficial data, orders have been issued for 2 million units, followed by the date of delivery of the gadget on the relevant page of the online store began to move in the direction of June, and in respect of some models – even in August. According to some observers, the limited amount of available goods in the first phase is due to production problems, but analyst Carl Howe expressed a very different assumption on the matter.
According to experts, this is due to the fact, that Apple just don’t want to produce too much Apple watches and to risk some of them to not be sold or to be sold with big delay of time.
Tim Cook as one of the greatest experts in operating activities simply can not allow his company to bear unnecessary costs for storage of unsold products, so in this situation underproduction seems far more preferable than overproduction. Even if you end up having to wait longer than the promised time frame will cause irritation to the buyers.
Choice in favor of waiting position looks quite reasonable, although for a company with hundreds of billions of dollars available funds maintenance costs warehouses with goods likely to be insignificant. In the meantime, fans unhappy Apple, pre-order at the watch, staying in the tedious waiting, Karl Lagerfeld and Farrell Williams already being flaunted with Apple Watch, kindly donated by Jony Ive. It seems that such inequality – one of the aspects of the new marketing strategy, which came to Apple along with Angela Ahrendts.http://gizbrain.com/2015/04/22/what-is-the-true-reason-for-the-shortage-of-apple-watch/https://i1.wp.com/gizbrain.com/wp-content/uploads/2015/04/gb-Apple-Watches1.jpg?fit=700%2C394https://i1.wp.com/gizbrain.com/wp-content/uploads/2015/04/gb-Apple-Watches1.jpg?fit=150%2C150APPLETECH NEWSApple,Apple Watch,smartwatch,Tim CookOn the April 10 Apple has officially started taking pre-orders for its smart watch Apple watch, and just for 6 hours all the available watches was sold out. According to unofficial data, orders have been issued for 2 million units, followed by the date of delivery of the gadget...John GreenJohn GreenJohngreen@gizbrain.comContributorJohn Green is a writer at GizBrain.GizBrain - Your Tech Brain